traction.run
$100 per product → claim my seatA methodologist for founders
You are too smart to be this stuck.
You still don't have a growing, profitable business to show for it. traction.run is a step-by-step framework, held in memory and enforced in sequence, that makes Claude hold you accountable to every question you keep dodging.
$100 per product. One-time. Money-back, plus another $100 of mine, if you finish a loop without real traction or a clean kill.
01 · The trap
You know better. You still do it.
You talk to users. You read the right books. You can quote The Mom Test. And then you go back to the thing you actually wanted to do, which is build.
Eighteen months later, one of these is quietly true about you:
- A
You haven't launched.
You have been almost ready for eleven quarters in a row.
- B
You launched, and told no one.
Nine visits a week. Six are you.
- C
You launched, and dabbled at distribution.
Three subreddits, one Meta ad, one newsletter swap. You concluded nothing works. Of course — you ran nothing to completion.
- D
You launched, and diluted.
Feature fourteen is in flight because feature one wasn't enough. Fourteen features, none of them the reason anyone shows up.
- E
You shelved it without changing a single variable.
Same positioning, same price, same audience. You concluded 'it doesn't work' — when the truthful conclusion is 'this version, at this price, to these people, didn't work.'
02 · The promise
The adversary in the room.
Claude tells you you're absolutely right. traction.run is what makes it say not yet.
traction.run plugs into Claude and gives it three things it doesn't have on its own: a memory of your product, a step-by-step framework it has to follow in order, and the authority to refuse, telling you what's missing before it lets you move on.
Who is this for, in writing.
One page: the problem, the exact person, why you and not them, how they hear about you. Every revision saved. You cannot quietly edit yesterday's belief into today's vindication.
Can the numbers ever work — in 2026.
Margins aren't 85% when AI sits in your cost of goods. traction.run runs a modern napkin: real margins, real defensibility, real pricing. If the math is broken, you see why — before you spend another quarter pretending.
Which one channel, and why.
Nineteen channels become three bets become one. Scored, written, dated. No more 'we'll figure out distribution later'.
What would prove you wrong.
Every experiment needs five things: a hypothesis, a metric, a target number, a deadline, and the line where you'd kill it. Forget one, and Claude hands you the missing piece instead of cheering you on.
What you concluded, and when.
After each experiment: did you kill it, persevere, or double down? Recorded, so next quarter's optimism cannot quietly overwrite last quarter's data.
03 · The offer
$100 per product.
One hundred dollars to take one product all the way through the loop (one-pager, margins, channel, experiment), with a money-back promise that only cuts against me.
Four promises
- 01
$100 per product. One payment.
One payment unlocks one product workspace (your product's memory, sequence, and experiment log) for as long as the product lives. A second product later: another $100. The first 100 keep this price for good; everyone after pays more.
- 02
A 30-minute call with me.
I'll walk through your one-pager (who it's for), your math (can it work), and your channel bets (which one, why) — with you, on a real call.
- 03
Your loop, shaped into the product.
Every founding member shapes what I build next. What you actually use, and what you tell me, counts for more than anyone who joins after the hundredth seat.
- 04
Your $100 back, plus $100 of mine.
If, after one full loop, you don't think you got either real traction or a clean kill, write to me. I refund your $100 and send another $100 of my own.
The catch · Founding seats open in batches of ten, only after I prove the loop on my own products. After the 100th founder, the price goes up — for everyone.
04 · Your seat
Reserve your founding seat.
Send me your email and the one product you'd take through the loop first. When a seat opens, I'll write from my own address with a $100 Stripe link. Pay within 48 hours — you're a founding member. Miss it, and the seat goes to the next person on the list.